Richelle owns Communication Experts, Inc. which provides local and long distance telecommunications service to small to medium size businesses. She also owns FreshStart Telephone which provides local service to residential customers in the Las Vegas area.
Richelle after graduation from college worked for several start up and small businesses before relocating to Las Vegas, Nevada in 1993. She was hired at a small switched long distance reseller. She began in sales and was promoted 5 times in 4 years to lead the company as Executive Vice President.Richelle watched long distance rates and profit margins erode. She noticed that even though revenue was high, profits were low. She suggested many changes to her absentee boss to redefine his company. Fortunately, for Richelle, her boss was not willing to revamp, regroup and restart.
They negotiated a deal for purchase. Richelle became President, CEO and owner. She recognized the evolution of the telecommunications industry. In a radical move, she dismantled the core business by selling off unprofitable divisions. The dismantlement reduced the employees from 52 to 6 and reduced revenue from several hundred thousand per month to just over $30,000. Many individuals in the community, including her former boss thought she was crazy however, she only kept the most profitable business as well as the divisions she thought would continue to grow into the new millennium. She added another division following Dan Kennedy techniques that has the other telephone companies wondering how she does it. She added a residential customer base and started FreshStart Telephone. Now, with over 4,000 customers and over $1 million in revenues per year, Richelle has transformed a business that was high in revenue low on profits to lower in revenue but high in profits.
She has been nominated for Top 40 Under 40 of Las Vegas, GreenLeaf Award and Distinguished Women of Nevada. She holds a Bachelors of Arts from University of California Los Angeles (UCLA). She was previous owner of workZ.com where she was an internet authority frequently quoted and featured in several publications, including Entrepreneur Magazine, Inc Magazine, USA Today and many online content sites.
"If you want to make waves, go to Harvard and get your PhD. If you want to make money, get you PhE - rush to your nearest bookstore and get Dan Kennedy's new book - it's like a four-year course in Entrepreneurship!"
Al Ries,Chairman, Trout & Ries, co-author of
Positioning, Marketing Warfare, Bottom Up Marketing, and The 22 Immuntable Laws of Marketing
"I anxiously wait for Dan Kennedy's NO B.S. Marketing Letter. Each issue is packed with new information and terrific insights that are invaluable to our business."
Greg Renker, CEO
Guthy-Renker Corporation
"$140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without the one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."
Joe Polish
Piranha Marketing, Inc.
"Dan Kennedy's reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!"
Raymond Aaron
Toronto, Canada
"We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information."
Julie Wyrick
Missouri Small Business Development Center
" . . . well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."
Thomas W. Duffy
Stow, OH
"No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn't guess. He has been there, seen it, or done it before.
This real-like knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don't need any more experience. Dan has helped me do this!"
David Lupberger
Silver Spring, MD
"I have learned more about marketing from you in 9 months that all of my 22 years of business experience. Throughout my career, I have never been exposed to marketing materials that are as effective as yours."
Saul Cohen
New York
"I think the most important things I got were Dan's formulas - there it is, you can't go wrong, just follow the formulas. There was also a period of several hours where I was in copywriter's heaven because we reached a point where I felt like - ahh - we're inside Dan's mind."
Michael Jans
Insurance Profit Systems
Vancouver, WA
Privacy Policy