Who is Dan Kennedy?

DAN KENNEDY'S "NO B.S." APPROACH AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS ADVICE

Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.

Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

Dan Kennedy has been one of America's most popular professional speakers for 20 years. For 10 of those, he addressed over 200,000 people each year, sharing the platform with others such as former Presidents Bush, General Norman Schwarzkopf and General Colin Powell; business innovators like Debbi Fields, Jim McCann, Joe Sugarman; famous trial attorneys Allan Dershowitz and Gerry Spence; many Olympic and professional athletes, including Mary Lou Retton, Bonnie Blair, Muhammad Ali, George Foreman, Troy Aikman, Peyton Manning; coaches Lou Holtz and Jimmy Johnson; entertainers, Naomi Judd, Johnny Cash, Christopher Reeve; and popular speakers Zig Ziglar, Tom Hopkins, Tony Robbins, Jim Rohn. And the list goes on and on.

Well over a million dollars worth of Dan's educational materials are sold annually, he has eight books simultaneously available in bookstores, and his books have been translated and published in nearly a dozen languages.

As a marketing consultant he has worked hands-on with clients in 136 different product, service, and business categories. While he works with a number of major corporations, and his clients have included Weight Watchers International, Mass Mutual Insurance, Amway Corp., and the #1 TV-infomercial producer, Guthy-Renker Corporation, his preference is for smaller, entrepreneurial clients. In the information-publishing field, he has literally guided over two dozen startups to multi-million dollar annual sales. He routinely commands fees of no less than $9,800.00 per day for private consulting, paid upwardly as much as $1000,000.00 plus royalties to write an ad campaign, series of sales letters or other marketing materials, with over 85% of all clients who utilize his services once opting to do so repeatedly. Many of these client relationships are now 5, 7, 10, even 15 years in duration.

As an entrepreneur, Dan has started, built, bought and sold businesses, brought hundreds of products to market, and at a relatively young age achieved millionaire-plus financial independence, without a nickel of family money to begin with, and with only a high school education.

Dan and his books and products have been repeatedly featured in SUCCESS MAGAZINE, in ENTREPRENEUR, INC., USA-TODAY, BOARDROOM REPORTS, BOTTOM LINE PERSONAL, and countless newspapers, business journals and trade journals. One of his books made INC. MAGAZINE'S list of daily, syndicated radio "minute" on nearly 150 radio stations.